Discrete Choice Methods with Simulation: an R Companion [link]
Dan Yavorsky
In Progress (2024)

Likert Scale Dual Response for Conjoint Analysis [link]
Prachi Bhalerao, Eric Bradlow, and Dan Yavorsky
Working Paper (2024)


Consumer Search in the U.S. Auto Industry: The Role of Dealership Visits [link]
Dan Yavorsky, Elisabeth Honka, and Keith Chen
Quantitative Marketing and Economics (2021)


The Sequential Search Model: A Framework for Empirical Research [link]
Raluca Ursu, Stephan Seiler, and Elisabeth Honka
Working Paper (2023)

The Value of Flexible Work: Evidence from Uber Drivers [link]
Keith Chen, Judy Chevalier, Peter Rossi, and Emily Oehlsen
Journal of Political Economy (2019)

ggplot2: Elegant Graphics for Data Analysis [link]
Hadley Wickham, Danielle Navarro, and Thomas Lin Pedersen

R Packages: Organize, Test, Document, and Share Your Code [link]
Hadley Wickham and Jennifer Bryan

Short Form

Sawtooth A&I Summit 2023 [link]
GBK Thought Leadership Blog

GBK Employee Spotlight [link]
GBK Thought Leadership Blog