Links

Conjoint Analysis

Stated-preference measurement of demand — designing choice experiments, estimating preferences from them, and turning the results into economic quantities.

Reviews & Foundations

  • Agarwal et al. (2015) An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research [link]
  • Ben-Akiva et al. (2019) Foundations of Stated Preference Elicitation: Consumer Behavior and Choice-based Conjoint Analysis [link]
  • Chandukala et al. (2007) Choice Models in Marketing: Economic Assumptions, Challenges and Trends [link]

Estimation

  • Allenby et al. (1995) Incorporating Prior Knowledge into the Analysis of Conjoint Studies [link]
  • McFadden & Train (2000) Mixed MNL models for discrete response [link]
  • Revelt & Train (1998) Mixed Logit with Repeated Choices: Households’ Choices of Appliance Efficiency Level [link]
  • Marshall & Bradlow (2002) A Unified Approach to Conjoint Analysis Models [link]
  • Fiebig et al. (2010) The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity [link]
  • Train (2016) Mixed logit with a flexible mixing distribution [link]
  • Pachali et al. (2020) How to generalize from a hierarchical model? [link]

Design & Response Format

  • Swait & Louviere (1993) The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models [link]
  • Dhar (1997) Consumer Preference for a No-Choice Option [link]
  • Brazell et al. (2006) The No-Choice Option and Dual Response Choice Designs [link]
  • Campbell & Erdem (2019) Including Opt-Out Options in Discrete Choice Experiments: Issues to Consider [link]
  • Ding (2007) An Incentive-Aligned Mechanism for Conjoint Analysis [link]
  • Liu et al. (2009) Studying the level-effect in conjoint analysis: An application of efficient experimental designs for hyper-parameter estimation [link]

Willingness to Pay & Economic Valuation

  • Allenby et al. (2005) Adjusting Choice Models to Better Predict Market Behavior [link]
  • Allenby et al. (2014) Economic Valuation of Product Features [link]
  • Iyengar et al. (2008) A Conjoint Approach to Multipart Pricing [link]
  • Pachali et al. (2022) Omitted Budget Constraint Bias and Implications for Competitive Pricing [link]
  • He et al. (2024) Measuring Willingness to Pay: A Comparative Method of Valuation [link]

Conjoint Beyond Marketing

  • Hainmueller et al. (2014) Causal Inference in Conjoint Analysis: Understanding Multidimensional Choices via Stated Preference Experiments [link]
  • Leeper et al. (2020) Measuring Subgroup Preferences in Conjoint Experiments [link]
  • Bridges et al. (2011) Conjoint Analysis Applications in Health—a Checklist: A Report of the ISPOR Good Research Practices for Conjoint Analysis Task Force [link]
  • Hauber et al. (2016) Statistical Methods for the Analysis of Discrete Choice Experiments: A Report of the ISPOR Conjoint Analysis Good Research Practices Task Force [link]